Almost crushed by it's own hype, and desperation for a new new "must have" technology - any commercial "RFID Conference" or discussion is - by default - too narrowly focused.
Can't see the forest...Hammer/Nail syndrome...whatever the metaphor...RFID is simply a component (COTS) of a greater systems design approach - which does have a value proposition. As a stand-alone technology - RFID solves nothing.
Great brief from AMR:
It's like The RFID World Is Stuck in Neutral--Time for Someone To Put It in Drive AMR Research attended the recent RFID Journal LIVE conference in Chicago and listened to the same presentations and messages again. The content is getting stale, and the market is in jeopardy of collapsing under its own weight if people don't start talking about the value of using RFID. [AMR Research]
"...the percentage of end users in the audience was very small. The agenda featured the same cast of presenters that are touring the RFID circuit..."
8:27:07 AM
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